Price tag holder and mounting adapter therefor

ABSTRACT

The invention relates to a price tag holder for use in connection with displayed merchandise, particularly in conjunction with the display of carded or pre-packaged types of merchandise on so called peg board display hooks and the like. The price tag holder is adapted to be mounted directly on a peg board display hook, so as to have immediate association with the merchandise suspended on the hook. Alternatively, the holder may be mounted at any convenient location on an apertured display board, by means of a novel adapter device, forming a part of the invention. The price tag holder of the invention is capable of highly economical manufacture and incorporates a number of unique and advantageous features of construction which enable it to be utilized in a highly efficient manner in conjunction with modern merchandising and inventory control programs. The price tag holder is a single piece unit which is cut and shaped to provide, on the front side thereof, a facility for the removable reception of a tag carrying pricing and other information for the consumer. The holder also has provisions on its back side for the slidable reception of a re-order tag intended primarily for the use of the store personnel and mounted to be just slightly visible over the back of the price tag holder. Further, the new price tag holder includes a novel facility for the visible retention of a stub of the re-order tag, providing a clear indication to store personnel that merchandise associated with the tag holder has been reordered. The tag holder of the invention is intended for use in extraordinarily large numbers, and therefore its unique features of construction are calculated to provide for a plurality of desirable merchandising functions while at the same time accommodating mass production manufacture at an extremely low price.

United States Patent Thalenfeld [54] PRICE TAG HOLDER AND MOUNTING ADAPTER THEREFOR [72] Inventor: David R. Thalenfeld, 162-41 Powells Cove Boulevard, Beachurst, NY. 11357 [22] Filed: Aug. 10,1970

[21] Appl.No.: 62,275

52 U.S.Cl 40/10 [51] 1nt.Cl ..'....G09f3/l8 [58] Field of Search ..40l16, 10, 16.2, 16.4, 16.6, 40/1242, 122

Primary Examiner-Jerome Schnall Assistant Examiner-Wenceslao J. Contreras Attorney-Mandeville and Schweitzer [57] ABSTRACT The invention relates to a price tag holder for use in.

connection with displayed merchandise, particularlyin conjunction with the display of carded or pre- 51 Dec. 26, 1972 packaged types of merchandise on so called peg board display hooks and the like. The price tag holder is adapted to be mounted directly on a peg board display hook, so as to have immediate association with the merchandise suspended onthe hook. Alternatively, the holder may be mounted at any convenient location on an apertured display board, by means of a novel adapter device, forming a part of the invention. The price tag holder of the invention is capable of highly economical manufacture and incorporates a number of unique and advantageous features of construction which enable it to be utilized in a highly efficient manner in conjunction with modern merchandising and inventory control programs. The price tag holder is a single piece unit which is cut and shaped to provide, on the front side thereof, a facility for the removable reception of a tag carrying pricing and other information for the consumer. The holder also has provisions on its back side for the slidable reception of a re-order tag intended primarily for the use of the store personnel and mounted to be just slightly visible over the back of the price tag holder. Further, the new price tag holderincludes a novel facility for the visible retention of a stub of the re-order tag, providing a clear indication to store personnel'that merchandise associated with the tag holder has been re-ordered. The tag holder of the invention is intended for use in extraordinarily large numbers, and therefore its unique features of construction are calculated to provide for a plurality of desirable merchandising functions while at the same time accommodating mass production manufacture at an extremely low price.

6 Claims, 7 Drawing Figures PATENTED 26 1972 3.707.049

sum 1 or 2 6O INVENTOR. 6| DAVID R. THALENFELD ATTORNEYS PATENTED DEC 26 I972 SHEEI 2 BF 2 INVENTOR. DAV I D R; THALEN FELD IQZZ ATTORNEYS PRICE TAG HOLDER AND MOUNTING ADAPTER THEREFOR Many variety stores and the like make widespread use of apertured display board, frequently referred to as peg board, in connection with the display of merchandise. A typical display might involve the use of a so-called peg board hook, for example, which is mounted in apertures of the peg board and has a hook portion extending outward therefrom, which receives, for example, a plurality of articles of carded merchandise. Certain widely accepted merchandising systems include substantially automated control of inventory and re-order procedures, which involve the utilization of re-order tags accompanying each lot of merchandise. In such cases, the display of merchandise in each instance involves the display of a suitable price tag, and also the retention of a re-order tag pending depletion of the stock to re-order levels.

In the past, merchandising systems as generally described above have tended to be mechanically cumbersome, with respect to the handling of price tags and re-order tags, particularly where the display of the merchandise may be shifted from one location to another on the peg board display panel from time to time. Thus, as a basic objective of the invention, there is provided a novel and extremely simplified price tag holder device which uniquely accommodates the reception and retention of both pricing and re-order tags, and which further accommodates the retention of a small re-order stub during the periods when the reorder tag has been removed and submitted for inventory control and re-ordering. The simplicity of the design is such that the unit can be mass produced at an extremely low cost, enabling it to be used in the large numbers necessary to satisfy the requirements of' the merchandising systems employed by nationwide store chains.

A particularly advantageous feature of the price tag holder of the invention resides in the incorporation of a novel facility for effecting direct attachment of the price tag holder to the base of a peg board display hook. This assures that the proper pricing and re-order documents will remain with the merchandise, in the event of re-organization of the display. It also eliminates ambiquities regarding the merchandise to which the price tag information is applicable, which might otherwise result from the placement of price tag information nearby adjacent peg board display hooks containing different merchandise.

In conjunction with the above described feature, it is a further specific aspect of the invention to provide a novel and highly simplified form of adapter device for attachment to the price tag holder, which enables the price tag holder to be mounted directly to the display board. In this respect, the price tag holder itself is designed and constructed for direct association with compatable sizes and styles of peg board display hooks. For occasions when the merchandise is not displayed on such compatable hooks, or where there is a specific desire to locate the price tag information remotely from the display hook, the special adapter may be attached to the price tag holder. The adapter is provided with a pair of upturned lugs, which are arranged for reception in the peg board openings in the usual manner. The design and construction of the adapter is such that it also may be mass produced at an extremely low cost and is thus ideally adapted for large scale utilization in merchandising programs of massive scope.

For a better understanding of the above and other advantageous features of the invention, reference should be made to the following detailed description and to the accompanying drawings.

DESCRIPTION OF THE DRAWINGS FIG. 1 is a perspective view of the price tag holder of the invention, illustrating its intended association with a compatable peg board display hook.

FIG. 2 is a perspective view of the price tag holder of the invention, illustrating its intended association, with a novel adapter member, also part of the invention.

FIG. 3 is a front elevational view of the price tag holder of the invention.

FIG. 4 is an enlarged cross-sectional view taken generally along line 4-4 of FIG. 3.

FIG. 5 is an enlarged, fragmentary view of the price tag holder of FIGS. 1-4, illustrating the manner i which a re-order stub is retained therein.

FIG. 6 is a front elevational view of a novel adapter device for use in association with the price tag holder of FIGS. 1-5.

FIG. 7 is an enlarged cross-sectional view taken generally on line 7-7 of FIG. 6.

DESCRIPTION OF PREFERRED EMBODIMENTS Referring now to the drawing and initially to FIGS. 1 through 5 thereof, the reference numeral 10 designates generally the price tag holder unit of the invention. In the arrangement of FIG. 1, the price tag holder is arranged to be mounted on a compatable peg board display hook generally designated by the numeral 11.

Y Ideally, the peg board display hook 11 is of the type described and claimed in US. Pat. No. 3,289,993, although it will be understood that the price tag holder 10 may be specially designed, within the teachings of the disclosure, for association with different styles of peg board display hooks. In the arrangement of FIG. 2, the price tag holder 10 of the invention is associated with a special adapter unit, generally designated by the reference numeral 12. The adapter unit is utilized where a compatable peg board display hook 11 is not available or, for some reason, is not desired to be used.

In accordance with the invention, the price tag holder is designed constructed for low cost, mass production manufacture. To this end, the material of construction desirably is a light sheet metal, most advantageously a bright tinplate of about 0.015 inch thickness. The holder is formed of a single piece of the sheet metal, which is cut and shaped in a multiple stage stamping and forming machine of a conventionally available type.

As shown in the drawing, the price tag holder 10 includes a main panel 13 of generally flat, rectangular form, which is arranged to be supported in an upright orientation. The size and shape of the flat panel 13 correspond generally to those of a rectangular paperboard price tag element 14, which is adapted to be positioned on the front side of the panel 13. A related inventory and recorder tag 15, also typically of rectangular configuration and constructed of paperboard, is arranged to be received in back of the panel 13. In one of the major commercial merchandising systems for which the illustrated price tag holder is particularly adapted, the inventory and r'e-order tag has a height dimension which is somewhat greater (e.g. about one-eighth inch) than the height of the price tag 14. Accordingly, while the length of the panel 13 corresponds reasonably with the length of the inventory and reorder tag 15, the height of the panel is somewhat less than that of the re-order tag. The arrangement, as will further appear, is such that, when the re-order tag 15 is properly. positioned in the holder, and upper edge margin 16 thereof projects above the top edge of the panel 13. Thus, the presence of the re-order tag behind the holder is readily apparent to store personnel, while being relatively unobtrusive to the customer.

In a price tag holder of typical construction, the basic dimensions of the flat panel 13 may be on the order of 0.875 inch in height and around 2.8 inches in length. Along the upper edge of the panel there is provided a front upper retaining tab 17 which is bent forward and downward and and short distance over the front face of the panel. Typically, the retaining tab 17 may project downward about one-tenth of an inch, sufficient to engage the upper margins of a price tag without unduly restricting visual access thereto. Along the lower edge of the panel, adjacent the end edges 18,19 thereof, there are provided front lower retaining tabs 20,21 which project forward and upward, typically extending for about one-tenth of an inch upward over the front face of the panel 13.

As reflected in the drawings, the front upper and lower retaining tabs 17,20,21 are arranged for the endwise slidable reception of the price tag 14. When the price tag is properly positionedin the holder, as shown in FIG.. 3,the upper'edge of the tag is retained over a substantial portion of its length by the front upper retaining tab 17, while the lower corner regions of the price tag are retained by the front lower retaining tabs 20,21. Typically, the lower tabs 20,21 extend from points closely adjacent the end edges 18,19 of the panel and extend inward a distance of around three-tenths of an inch.

In accordance with one aspect of the invention, the from upper retaining tab 17 terminates substantially short of one end edge (the right-hand edge 19 in the illustration) of the panel 13. The distance between the end edge 22 of the retaining tab and the end edge 19 of ,the panel corresponds to and generally is slightly greater than the width of a re-order stub segment 23, which is detachable from the re-order tag 15 along a perforated line 24. In one widely used merchandising system, the re-order stub has a width of around nines'ixteenths of an inch, and the space between the respective end edges 19 and 22 may thus be on the order of six-tenths of an inch. The front lower retaining tab 21 at the right hand side is disposed generally below the open upper edge area of the panel 13, at the right hand side. The function of this arrangement is reflected particularly in FIG. 5, where the detached re-order stub 23 is shown to be inserted in front of the flat panel 13, rather than in its usual position in back of the panel.

The stub 23 is positioned behind the installed price tag 14, and the lower edge of the sub is supported by the front lower retaining tab 21, while the side edge 25 of the tag is stabilized by the end edge 22 of the front upper retaining tab 17.

For retention of the complete inventory and re-order tag 15, the new price tag holder is provided with a pair of backend retaining tabs 26,27 ,and a back lower retaining tab 28. The end retaining-tabs 26,27 are bent rearward and inward from the end edge of the flat panel. Typically, these tabs may extend inward around three-tenths of an inch from the end of the panel and may have a height of around six-tenths of an inch. The back lower retaining tab 28 is bent rearward and upward, typically extending upward around four-tenths of an inch and having a length of around 1 inch. The arrangement of the back retaining tabs is such as to accommodate the downward slidable insertion of the inventory and re-order tag 15, with the upper portion of the panel being free of back retaining tabs, so that the upper margin 16 of the tag may project slightly above the upper edge of the panel. a

In the spaces between the front lower retaining tabs 20,21 and the back lower retaining tab 28, supporting arms 29,30 extend rearward and downward fromthe lower edge of the panel. At their lower extremities, the supporting arms connect with mounting clamps 31,32. Desirably, the rearward extention of the arms 29,30 is such that, when the mounting clamps 31,32 are positioned substantially against the front face of a display panel, indicated by the line 33 in FIG. 4, there is sufficient space behind the re-order tag 15 to enable the tag to be readily engaged by the fingers and removed from behind the panel 13.

In its most advantageous form, the price tag holder of the invention is adapted specifically for association with peg board display hooks of the type described and claimed in the DR. Thalenfeld, US. Pat. No. 3,289,993. In its currently predominate commercial form, the patented peg board display hook includes a base portion 35 formed of wire and including a pairv of speced, vertically disposed legs 36,37. The entire base portion 35 is integrally associated with a hook portion 38 and is adapted to be positioned against the front surface of an apertured display board. A mounting number 39, including a pair of upturned mounting lugs 40, is pivotly connected at 41 to horizontal upper legs 42,43 of the frame 35. As explained in the beforementioned Thalenfeld patent, the display hook assembly is adapted to be engaged with an aperture display board by upward pivoting of the mounting member 39 and insertion of the lugs 40 through adjacent display board apertures. Thereafter, the member 39 is pivoted downward, retaining the supporting fram 35 tightly against the front base of the board.

In accordance with one of the specific aspect of the invention, the mounting clamps 31,32 of the price tag holder are designed to frictionally grip the vertical leg portions 36,37 of the display hook base portion 35, and also to interlockingly engage with the horizontal legs 42,43 of the base, which extend inwardly from the upper ends of the legs 36,37. Thus, extending directly downward from the supporting arms 29,30 are back clamping legs 46,47 which are bent in a generous arc, corresponding generally to the radius of the display hook wire, forward and inward so as to embrace the outer portions of the vertical legs 36,37 of the display hook assembly. The internal front-to-back dimension between the clamping elements 44,46 and 45,47 is, of course, slightly less than the diameter of the wire legs 36,37, to provide for a snug friction engagement.

In addition to the frictional engagement as described above, it is desired to provide a degree of mechanical interlock between the price tag holder and the display hook. To this end, the back clamping elements 44,45 are provided with forwardly projecting triangular tabs 48 formed by generally horizontal cuts 49 and angularly disposed bend lines 50. When the price tag holder is inserted downwardly over the top of the display hook base frame 35, in the manner indicated in FIG. 1, the tabs 48 snap under the horizontal wire legs 42,43 trapping the wire legs between the tabs 48 and the lower surfaces of the supporting arms 29,30 substantially as indicated in FIG. 4. As it will be appreciated, the light gauge sheet material of which the price tag holder is constructed readily accommodates sufficient deformation of the clamping element 44,47 and the locking tabs 48 to enable the holder to be snapped in place and removed, while at the same time avoiding accidental dislodgment of the holder. As is reflected particularly in FIG. 3, the width of the back clamping elements 44,45 desirably is sufficiently large to accommodate the presence of the triangular locking tabs 48 inside of the vertical legs 36,37 of the display book, when the holder is in its assembled position thereon.

To impart increased strength to the connection between the supporting arms and the main panel 13 of the price tag holder, small indentations 51,52 advantageously are formed in the material, spanning the area of the bend between the material of the panel 13 and the material of the supporting arms 29,30. The indentations serve materially to strengthen and rigidfy the relationship of the supporting arms and the panel. Similarly, the clamping portions 31,32 are formed to provide small gusset-like fillets 53,54 spanning the region of the bend between the supporting arms and the clamping elements. The presence of these fillets substantially rigidities the relationship between the clamping elements and the supporting arms.

As it will be appreciated, the price tag holder of the invention, while being capable of mass production manufacture by the stamping and forming of light gauge sheet metal, functions ideally in the merchandising system for which itis specifically adapted. The unit may be easily applied to the base of a peg board display hook, for direct and convenient association with the merchandise supported on the hook, and the price tag holder remains with display hook in the event it is moved for re-arrangement of the merchandise display. The front of the holder is adapted for the endwise insertion of a price tag, which typically includes the price of the merchandise, a description thereof and certain basic inventory and re-order instructions. The back of the holder is adapted for the downward insertion of an inventory and re-order tag. The informational content of the re-order tag is concealed behind the holder, while the presence of the tag itself is made evident to the stock clerk by the supporting of the tag with its upper edge margin projecting slightly above the top of the holder.

When a stock-clerk determines that a given lot of merchandise has been depleted and should be re-ordered, he simple reaches behind the panel 13 of the price 'tag holder and lifts out the re-order tag 15. The stub 23 is separated therefrom, along the perforated line 24, and the remaining portion of the re-order tag is submitted by the clerk for re-order processing. The small stub 23 is then inserted in front of the panel 13 but behind the price tag, in the region thereof which remains beyond the end extremity of the front upper retaining tab 17. The re-order stub, held in place principally by the front lower retaining tab 21, in the manner indicated in FIG. 5, is held with its upper marginal extremity projecting slightly above the price tag 14 and also above the upper edge of the panel 13. Accordingly, in future inventory evaluations, the stock clerk is immediately apprised of the fact that the stock has been re-ordered. This procedural arrangement,

which is enabled to be efficiently carried out with the price tag holder of the invention, greatly facilitates the overall task of inventory and re-order control in the store location. Moreover, there is greater assurance that the pricing information will remain directly associated with the merchandise for which it is intended, avoiding a source of possible customer confusion.

For circumstances in which peg board display hooks specifically compatible with the price tag holder are unavailable, or there is a specific desire to locate the price tag holder more remotely from the display hook, the invention further provides for a novel and simplified form of adapter device, which may be coupled with the price tag holder so that the combined assembly of holder and adapter is self-engaging with apertures of the display board. The novel adapter is illustrated in FIGS. 2, 6 and 7 of the drawing In accordance with the invention, the adapter unit comprises a stamping of sheet metal material, desirably having a thickness on the order of 0.030 inch for adequate strength. The adapter is stamped from a single piece of metal and is fromed to provide a horizontally disposed suspending bar 60, which is oriented in a vertical plane and carries at each end gripping elements 61,62. The gripping elements 61,62 are of generally U- shaped cross-section, when viewed from above, with the open-sides of the U-sections facing inward. The gripping elements 61,62 correspond in their horizontal spacing, and also in the general configuration of their outwardly facing portions, to the vertical elements 36,37 (FIG. 1) of the peg board display hook. Accordingly, the clamping elements 31,32 of the price tag holder are adapted to be slidably received over the gripping elements 61,62 and to have frictional clamping engagement therewith. Similarly, the horizontally extending suspending bar 60 corresponds somewhat in its vertical dimensions to the horizontally disposed elements 42,43 of the display hook base portion. Accordingly, when the price tag holder is applied over the gripping portions 61,62 of the adapter unit, the end extremities of the suspending bar are lightly locked in position, between the forwardly extending supporting arms 29,30 of the price tag holder and the triangular tabs 48 (see FIG. 7).

A pair of extension arms 63,64 extend rearward and then upward from the lower edge of the suspending bar 60 and engage at their upper extremities a connecting panel 65 from which extend a pair of L-shaped mounting lugs 66,67. The lugs 66,67 are of conventional form, suitable for insertion in the openings of an apertured display board. The extension arms 63,64 are spaced inward from the ends of the suspending bar 60 a distance sufficient'to able the extention arms to pass between the supporting arms 29,30 of the price tag holder.

As reflected in FIG. 7, the configuration of the extention arms 63,64 is such that the base region 68 of the mounting lugs 66,67 is disposed well behind the-price tag holder panel 13 (e.g. around seven-tenths of an inch) and also is elevated to a point a somewhat similar distance below the upper edge of the panel 13. Thisprovides adequate clearance when the pre-assembled combination of the price tag holder and adapter unit is tilted for reception of the mounting lugs 66,67 in the display board apertures. In the assembled and installed combination, the adapter unit is unobtrusive and largely concealed behind the price tag holder.

The adapter unit illustrated in'FIGS. 2, 6 and 7 significantly extends the usefulness of the price tag holder of the invention by enabling a price tag holder of common design to be utilized under all circumstances. Thus, although the price tag holder is designed primarily for association with peg board display hooks of the type described in the before mentioned Thalenfeld U.S. Pat. No. 3,289,993, the adapter unit makes it possible to use the tag holder where it is either impossible or not desired to associate the holder with a display hook of the preferred type. The adapter unit, like the price tag holder itself, is a single piece stamping, and thus may be manufactured on a low cost, mass production basis, rendering the entire. arrangement highly suitable for wide-spread incorporation. in merchandisingis'ystems of national scope.

it should be understood, of course, that the specific forms of the invention herein illustrated and described are intended to' be representative only, as certain changes may be made therein without departing from the clear teachings of the disclosure. Accordingly, reference should be made to the following appended claims in determining the full scope of the invention.

l claim:

l. A price tag holder for merchandise displays, comprising a single section of sheet metal cut and formed to include,

a. a flat panel arranged to be supported and disposed in upright relation, 1

b. a front upper retaining tab extending along the upper edge of the panel and bent forward and downward over a narrow upper edge margin of the panel,

c. said upper retaining tab terminating substantially short of one end edge of said panel,

(1. a pair of front lower retaining tabs bent forward and upward from the lower edge of the panel and overlying lower margins of the panel,

e. said lower retaining tabs being located adjacent the ends of the panel,

f. one of said lower retaining tabs being disposed adjacent said one end edge of the panel and extend- 6 ing along a portion of the panel beyond the end of the upper retaining tab,

g. a back lower retaining tab bent rearward and upward from the lower edge of the panel between the front lower retaining tabs,

h. a pair of back end retaining tabs bent rearward and inward from the end edges of the panel,

i. said front retaining tabs accommodating the endwise slidable insertion of a price tag or the like along the front of the panel and serving to retain such tag by portions of its top and bottom edges,

j. said back retaining tabs accommodating the downward slidable insertion of a re-order tag or the like along the back of the panel and serving to retain such tag by portions of its end and bottom edges while providing for the upward projection of an upper edge margin of such tag above the upper edge of the panel,

. said front upper tab' and said one front lower'tab further accommodating the downward insertion,

between the panel and a price tag, of a stub section of a re-order tag..

2. A price tag holder according to claim 1, further characterized by a. support arms extending downward and rearward from said panel, and y b. clamping elements extending downward from said support arms and adapted for frictional engagement with vertical elements of a peg board display hook base 1 j I c. said clamping elements being positioned directly underneath said support arms, whereby said arms are adapted to engage said horizontal hook elements to limit the downward movement of said clamping elements on said hook,

d. said clamping elements having displaceable locking tabs engageable with bottom portion of the horizontal elements of a display hook. I

3. A price tag holder according to claim 2, further characterized by a. said holder being adapted especially for mounting on a display hook having a base of wire-like construction, including spaced vertical elements and horizontal elements extending inward from the upper ends of the vertical elements. I

4. A price tag holder for merchandise display, comprising a single section of sheet metal cut and formed to include,

a. an upright flat panel,

b. front retaining tabs extending forward and inward from said panel and accommodating insertion of a price tag along a first principal rectilinear axis,

' c. back retaining tabs extending rearward and inward from said panel and accommodating insertion of a re-order tag along a second principal rectilinear axis,

. said back retaining tabs accommodating reception of a re order tag of greater dimensions than the panel, whereby a margin of said re-order tag is visable from the front of the panel, and

e. means including said front retaining tabs for receiving and retaining in front of the panel and behind a price tag retained thereon a stub section of a re-order tag.

5. A price tag holder according to claim 4, further characterized by a. said front retaining tabs extending from the upper and lower regions of the panel,

board display hook immediately adjacent the display board, and

b..supporting arms extending upward and forward from the gripping means to the panel, whereby said panel is supported above the display hook and at a distance in front of the board. 

1. A price tag holder for merchandise displays, comprising a single section of sheet metal cut and formed to include, a. a flat panel arranged to be supported and disposed in upright relation, b. a front upper retaining tab extending along the upper edge of the panel and bent forward and downward over a narrow upper edge margin of the panel, c. said upper retaining tab terminating substantially short of one end edge of said panel, d. a pair of front lower retaining tabs bent forward and upward from the lower edge of the panel and overlying lower margins of the panel, e. said lower retaining tabs being located adjacent the ends of the panel, f. one of said lower retaining tabs being disposed adjacent said one end edge of the panel and extending along a portion of the panel beyond the end of the upper retaining tab, g. a back lower retaining tab bent rearward and upward from the lower edge of the panel between the front lower retaining tabs, h. a pair of back end retaining tabs bent rearward and inward from the end edges of the panel, i. said front retaining tabs accommodating the endwise slidable insertion of a price tag or the like along the front of the panel and serving to retain such tag by portions of its top and bottom edges, j. said back retaining tabs accommodating the downward slidable insertion of a re-order tag or the like along the back of the panel and serving to retain such tag by portions of its end and bottom edges while providing for the upward projection of an upper edge margin of such tag above the upper edge of the panel, k. said front upper tab and said one front lower tab further accommodating the downward insertion, between the panel and a price tag, of a stub section of a re-order tag.
 2. A price tag holder according to claim 1, further characterized by a. support arms extending downward and rearward from said panel, and b. clamping elements extending downward from said support arms and adapted for frictional engagement with vertical elements of a peg board display hook base c. said clamping elements being positioned directly underneath said support arms, whereby said arms are adapted to engage said horizontal hook elements to limit the downward movement of said clamping elements on said hook, d. said clamping elements having displaceable locking tabs engageable with bottom portion of the horizontal elements of a display hook.
 3. A price tag holder according to claim 2, further characterized by a. said holder being adapted especially for mounting on a display hook having a base of wire-like construction, including spaced vertical elements and horizontal elements extending inward from the upper ends of the vertical elements.
 4. A price tag holder for merchandise display, comprising a single section of sheet metal cut and formed to include, a. an upright flat panel, b. front retaining tabs extending forward and inward from said panel and accommodating insertion of a price tag along a first principal rectilinear axis, c. back retaining tabs extending rearward and inward from said panel and accommodating insertion of a re-order tag along a second principal rectilinear axis, d. said back retaining tabs accommodating reception of a re-order tag of greater dimensions than the panel, whereby a margin of said re-order tag is visable from the front of the panel, and e. means including said front retaining tabs for receiving and retaining in front of the panel and behind a price tag retained thereon a stub section of a re-order tag.
 5. A price tag holder according to claim 4, further characterized by a. said front retaining tabs extending from the upper and lower regions of the panel, b. said back retaining tabs extending from the side and bottom regions of the panel, c. said back retaining tabs supporting said re-order tag with an upper margin exposed above the upper edge of the panel.
 6. A price tag holder according to claim 4, further characterized by a. means on said holder for gripping the base of peg board display hook immediately adjacent the display board, and b. supporting arms extending upward and forward from the gripping means to the panel, whereby said panel is supported above the display hook and at a distance in front of the board. 